Erik is not just a theorist—he has extensive personal experience playing at casinos, starting on Swedish sites and later increasingly on foreign markets. This has allowed him to compare different gaming experiences firsthand and share valuable insights with his readers.
Born and raised in Stockholm, Erik’s interest in the gaming world began early—not through casinos, but through poker and chess clubs. During his studies at the Stockholm School of Economics, he delved into statistics and behavioral economics, subjects that later became central to his analysis of gambling behavior and casino trends.
After graduation, Erik began working as an analyst for an international gambling company, where he quickly gained recognition for his reports on gaming patterns and risk assessment. Over several years, he traveled between Malta, London, and Tallinn, building a broad industry network and gaining unique insight into how casinos operate behind the scenes.
In 2015, Erik decided to go his own way. He began writing articles and guides for Swedish players who wanted to understand the differences between Swedish and foreign casinos.
Erik is particularly passionate about responsible gambling. He has given lectures at conferences on the importance of betting limits and was one of the first in Sweden to write about Spelpaus when the system was launched. His goal is to equip readers with the tools to make smart decisions—whether it’s choosing the right casino, understanding bonus terms, or recognizing warning signs of gambling addiction.
Today, Erik Nilsson lives in Malmö with his family. When he’s not analyzing casino trends, he enjoys playing padel, traveling across Europe, and reading classic novels. He is also a dedicated coffee enthusiast and owns an espresso machine he loves to experiment with.
With over 10 years of experience, hundreds of published articles, and interviews in Swedish media, Erik Nilsson is a trustworthy source. Today, he is our lead editor, not only writing articles but also developing new topics and guides to help players in Sweden find the best casinos and games, avoid unnecessary risks, and play safely. His mission is clear: to help Swedish players navigate a complex and ever-changing market with knowledge, integrity, and common sense.
